Paranormal & Urban Fantasy BookTok hashtags: 5 mapped to this lane, the strongest carrying 347,375 plays per video when scanned on 2026-08-26. Measured, dated, free.
| Hashtag | Videos scanned | Plays in those videos | Plays per video | Reach vs median |
|---|---|---|---|---|
| #vampireromance Paranormal & Urban Fantasy | 61 | 21.2M | 347,375 | Above median scanned 2026-08-26 |
| #fantasyromance Paranormal & Urban Fantasy | 59 | 16.8M | 284,737 | Below median scanned 2026-08-21 |
| #shifterromance Paranormal & Urban Fantasy | 63 | 9.71M | 154,067 | Below median scanned 2026-08-23 |
| #urbanfantasy Paranormal & Urban Fantasy | 61 | 6.96M | 114,054 | Below median scanned 2026-08-22 |
| #paranormalromance Paranormal & Urban Fantasy | 58 | 5.83M | 100,524 | Below median scanned 2026-08-21 |
Not tied to a subgenre, and the highest measured reach we hold.
| Hashtag | Videos scanned | Plays in those videos | Plays per video | Reach vs median |
|---|---|---|---|---|
| #thehoneypotprotocols | 21 | 385.4M | 18,352,210 | High reach scanned 2026-08-24 |
| #newsweetcowboyromanceseries | 21 | 384.6M | 18,314,110 | High reach scanned 2026-08-24 |
| #hopewinchesterhistoricals | 19 | 246.4M | 12,967,826 | High reach scanned 2026-08-22 |
| #coldwaterbay | 79 | 546.4M | 6,916,631 | High reach scanned 2026-08-21 |
| #booktokmademebuyit | 61 | 100.8M | 1,652,181 | High reach scanned 2026-08-22 |
| #bookrecommendations | 63 | 95.0M | 1,507,241 | High reach scanned 2026-08-23 |
| #manhattanmillionaires | 61 | 74.0M | 1,213,889 | High reach scanned 2026-08-20 |
| #thesavagecourt | 57 | 66.4M | 1,165,078 | High reach scanned 2026-08-20 |
| #sierrapine | 62 | 69.3M | 1,117,795 | High reach scanned 2026-08-22 |
| #bookok | 57 | 62.3M | 1,093,533 | High reach scanned 2026-08-26 |
| #nonestated | 60 | 60.6M | 1,009,436 | High reach scanned 2026-08-22 |
| #backlist | 61 | 61.0M | 1,000,817 | High reach scanned 2026-08-21 |
| #sylviemarlowe | 2 | 1.95M | 973,450 | High reach scanned 2026-08-25 |
| #witchcozyseriesnametbd | 2 | 1.95M | 973,450 | High reach scanned 2026-08-25 |
| #witchsleuthcozyseries | 2 | 1.95M | 973,450 | High reach scanned 2026-08-26 |
Every row is a dated snapshot, not a live counter and not a lifetime total. For each hashtag we read a sample of its videos on the date shown and counted the plays those videos carried. “Plays per video” is that total divided by that sample. TikTok counters move by the hour; a figure scanned in May is a May figure and is labelled as one.
Reach vs median compares a hashtag’s plays per video against the median across all 582 hashtags we track, which is 323,267 plays per video. Three times the median or better is called high reach; at or above the median, above median; below it, below median. That is the whole rule.
Use it the way it is built: a hashtag with high plays per video and few videos is reach you can still get into; high plays and very many videos is a hashtag you will be shouting under. It is a measurement, not a promise — nothing here predicts what your video will do.
4,857 scans across 582 hashtags and 137 subgenre lanes, first scan 2026-05-11, most recent 2026-08-26. The same figures are available as JSON with ?format=json.
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